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Joshua Hoering

Theory, Practice, and a Lesson from History

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Industry structure drives competition and profitability, not whether an industry is emerging or mature, high tech or low tech, regulated or unregulated.

— Michael E. Porter, Professor at Harvard University

5 Competitive Force Model

  1. Competitive Rivalry
    (competition within a company’s industry)
  2. Supplier Power
    (bargaining power of
  3. Buyer…

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The business model piece is we’re always talking about competing more effectively. If you’re starting a company or career you don’t want to compete. You want to create a monopoly. We want to invest in a company that has a good plan to create a monopoly.
— Peter Thiel

Automotive branch

Energy branch

Drawing parallels between two distinct fields

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The Terracotta Army is a collection of terracotta sculptures depicting the armies of Qin Shi Huang, the first Emperor of China.

By studying military strategies and their connections to business strategies, businesses can capture markets, compete with rivals, and lead teams toward objectives.

United States Army Field Manual

  1. Objective
    (Direct every military operation towards a clearly defined, decisive, and attainable objective)
  2. Offensive
    (Seize, retain, and exploit the initiative)
  3. Mass
    (Concentrate combat power at the decisive place and time)
  4. Economy of Force
    (Allocate minimum essential combat power to secondary efforts)
  5. Maneuver (Place the enemy in a disadvantageous position through the flexible application of…

Hint: it walks on water

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Photograph by Piotr Makowski

“The strange thing about television is that it doesn’t tell you everything.”
Walter Tevis, “The Man Who Fell to Earth”

10 Interconnected Factors

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Experts have a deep understanding; not only a competency to do something well. If there is not a deep understanding, solving complex problems will be difficult but if we focus too much on deep understanding, nothing will ever get done. Understanding expertise is essential.

1. Principles

10 Diagrams to Understand the Human Communication Process

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Photo by Alina Grubnyak

Without an understanding of causality there can be no theory of communication. What passes as information theory…

Becoming more strategic, collaborative, and valuable.

5 female designers collaborating on a wooden table in a studio.
5 female designers collaborating on a wooden table in a studio.
Photograph by Retha Ferguson

Fantastic Painting in Midcentury Chicago

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Gertrude Abercrombie, Untitled (Lady-with-Cat), 1961. Oil on canvas.

“Thus the dream finds itself reduced to a mere parenthesis, as is the night.”
— André Breton

Positive Experiences Outside Desired Experiences Builds Trust

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Four Stages & Twelve Roles

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Photo by Raul Varzar

Stage 1: Innovation

  • Designer / Artist
    one who designs or makes the innovation
  • Client
    person or company paying the innovator
  • Manufacturer
    produces and sells the physical materials of the creation

Stage 2: Lifetime

  • Business
    markets and sells the innovation
  • Target Audience
    audience the innovation is marketed to or intended for
  • User / Viewer
    uses and/or experiences the innovation

Stage 3: Afterlife

  • Disposer
    person or company disposing or recycling the innovation
  • Archiver
    person or institution preserving the innovation
  • Scholar
    person or institution researching or the innovation

Stage 4: Legacy

  • Student
    one who studies the innovation for deeper understandings, historical context, and appreciation
  • Appropriator
    one who that uses the innovation for another purpose
  • Thief…

Joshua Hoering

Intersecting innovation, education, and technology.

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