Principles for Designing Logos
Guidance for Graphic Designers
2 min readDec 23, 2022
“Logos are a graphic extension of the internal realities of a company.”
— Saul Bass
- Understand the company’s values and target audience.
Before creating a logo, it is important to understand the company’s values and target audience, as these will inform the design of the logo. - Consider the purpose of the logo.
The purpose of the logo should be taken into consideration, as it will impact the design choices made. - Utilize typography effectively.
Typography plays a crucial role in logo design and should be chosen carefully to effectively convey the desired message and tone. - Use color effectively.
Color can have a powerful impact on the effectiveness of a logo, and it is important to choose colors that are appropriate for the company and its target audience. - Create a simple and memorable design.
An effective logo is simple and memorable and should be easily recognizable even when scaled down or viewed from a distance. - Create a versatile design.
A logo should be scalable and work well across a range of applications and contexts. - Avoid trends and cliches.
While it is important to stay current, a logo should avoid trends and cliches in order to remain relevant and timeless. - Consider the long-term potential of the logo.
A logo should be designed with the long-term in mind, and not bend toward trends that cause logos to become outdated in the future. - Differentiate the logo from competitors.
Analyze logos from competitors before designing to make a unique logo that increases brand recognition and memorability. - Create a cohesive visual identity.
The logo should be part of a cohesive visual identity and should work well with other design elements such as fonts, colors, and imagery.
